Fenix Outdoor International AG

Fenix Outdoor International AG, alongside its associated companies, is dedicated to the design, manufacturing, and global distribution of outdoor equipment. Its primary operational regions include Switzerland, Sweden, the wider Nordic area, Germany, the Benelux nations, other European countries, the Americas, and other international markets. The company's business is structured around three main divisions: Brands, Global Sales, and Frilufts. Its comprehensive product offering features outdoor apparel, various backpacks and daypacks, sleeping systems, camping tents, cooking stoves, bags, specialized outdoor footwear, lanterns, fuel, and complementary accessories. These items are sold under prominent brand names such as Fjällräven, Tierra, Primus, Hanwag, and Royal Robbins. Distribution occurs through a network of 95 retail stores located in Sweden, Norway, Germany, Finland, Denmark, and the United Kingdom, as well as via its Brandretail platform, online e-commerce channels, and proprietary brand shops. Fenix Outdoor International AG was founded in 1960 and has its corporate headquarters in Zug, Switzerland.